(KFYI News) -- Rising summer temperatures mean the danger of heatstroke is even greater for children. Nationally, at least 17 kids have already died this year from being left inside overheated cars. Studies show that 52 percent of children who died of heatstroke were "forgotten" by their parent or caregiver.

National Highway Transportation Safety Administration, Safe Kids, and Administration for Children and Families are asking that on July 31st everyone does their part to raise awareness about these dangers through a social media conversation taking place all day. NHTSA will be posting throughout the day using the hashtags #checkforbaby and #heatstrokekills on Facebook and Twitter.

Share with followers, friends and family and join NHTSA on Thursday in raising awareness of the danger to children via social media. Visit www.safecar.gov/heatstroke for more information.