The parent company of KFC is hoping a new higher-brow chicken joint will bring in new business. Yum Brands will open the first Super Chix location in Arlington, Texas this week.
The menu will feature chicken tenders, sandwiches and custards. The sandwiches look a lot like those made by KFC rival Chick-fil-A. Last year, Chick-fil-A overtook KFC to become the top fried chicken chain in the country.