(Sacramento, CA) -- The Sacramento Kings say they are the first professional sports team in the U.S. to accept the online currency Bitcoin.

Team officials say by March 1st, Kings fans will be able to buy tickets and merchandise using Bitcoins through the virtual currency website BitPay.

The NBA franchise's new ownership group has been working to make the Kings one of the more technologically-advanced teams in the world. Team officials say Bitcoin purchases will appeal to the growing number of tech-oriented fans the Kings have in Sacramento and around the globe.