Here's what you need to know:
Pepsi launched an ad titled "Live for Now Moments Anthem."
It features reality star/model Kendall Jenner.
The gist is - we should all unite and "join the conversation."
In the video, Jenner leaves a photoshoot to join a protest and manages to bring everyone together by handing a cop a Pepsi.
As you can imagine, tweets like the ones below starting blowing up the Twittersphere!
Pepsi did apologize...
And, here's the ad...