Is the “Arizona Hot Shots “football team name exploitive?

The Alliance of American Football is a new league that will kick off after the Superbowl. The AAF has granted one of their 8 teams to Arizona. The Arizona Team will play at Sun Devil Stadium and now they have a name.

The Arizona Hot Shots.

If you watch their name announcement teaser you can see that the name is a direct connection to hot shot fire fighters. The commercial references John McCain and Pat Tillman as Arizona heros and connects them to the Hot Shots.

Pandering? Exploiting? Honoring?

Watch and you be the judge

Mike Broomhead

Mike Broomhead

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