It's The Optics Stupid!

“Americans are Dreamers, too.”

Four simple words out of thousands changed the game and put conservatives on the offense last night.

“Tonight, I am extending an open hand to work with members of both parties; Democrats and Republicans, to protect our citizens of every background, color, religion, and creed,” stated the president. “My duty, and the sacred duty of every elected official in this chamber, is to defend Americans — to protect their safety, their families, their communities, and their right to the American Dream.”

“Because Americans are dreamers too.”

How do you argue with that? Do the Democrats come out now and say ‘Americans don’t dream’?

We saw the optics last night brilliantly displayed, and they were not good for Democrats. Those four words will not fade—nor will the images from last night  of dour-faced democrats versus everyday Americans and military guests giving the president standing ovations.

It is all about the optics. In this media dominated era whoever controls the optics wins the game, and last night Team Trump delivered a Super Bowl winning performance! He won even while calling out the NFL without saying a word about them.

Throughout the many years of State of the Union addresses, presidents have highlighted Americans who they regard as examples of the best America has to offer. They also showcase average Americans who will benefit from the president’s policies.

Last night, every single issue touched on by Trump was accompanied by a face and a story that cannot be forgotten. Never once did President Trump point out the race or sex of his esteemed guests—that would be divisive—he let their images and stories speak for themselves.

The Economy- Americans saw pride and joy

The cameras – and Americans’ eyes - are forced to focus on the face of a young welder, Corey Adams, from Dayton, Ohio. He is an American of African descent, but to his employer who reported it to President Trump, Corey Adams’ distinction of note is that he is a damn good welder.


Immigration - Americans saw American pain and suffering

Americans’ eyes were forced to see two couples of color, Elizabeth Alvarado and Robert Mickens; Evelyn Rodriguez and Freddy Cuevas, still suffering from the pain of losing their young precious daughters, Nisa Mickens and Kayla Cuevas, who were killed by MS-13 animals.

Next Americans met ICE Agent Celestino “CJ” Martinez whose investigations have led to more than 100 arrests of MS-13 gang members. Americans saw a hero, not a self-hating “Tio Tom.” (

The Military – Americans saw heroes 

Retired Cpl. Matthew Bradford: A member of the Marine Corps who deployed to Iraq and was badly injured by an IED in 2007, losing his eyes and both his legs. He is now the first blind double amputee to reenlist in the Marine Corps, according to the White House.

Ashlee Leppert: A US Coast Guard member who helped rescue victims of this year’s hurricanes.

Army Staff Sgt. Justin Peck: who participated in operations in Raqqa, clearing the city of explosives after a Syrian Kurdish-led coalition retook the city in October with US-led coalition support. His quick actions saved a fellow soldier who was injured by an IED, according to the White House.

Patriotism – Americans saw a child making the dems look like petulant children.

Twelve year old Preston Sharp, made the democrats look like children as he waved to Americans at home from his seat next to the First Lady of the United States. When going to honor his veteran grandfather’s grave, he noticed that other slain veterans’ graves were not being honored, according to Vox. Preston is now leading an initiative to put American flags and carnations on veteran soldiers’ graves through the Flag and Flower Challenge. So far his initiative has honored over 40,000 veterans.

The Average Joe or Why Americans Aren’t Evil:

Jon Bridgers: Founder of the Cajun Navy, led volunteers in rescuing stranded victims of Hurricane Harvey.

David Dahlberg: A US Forest Service fire fighter, who saved 62 children and staff at a Santa Barbara camp threatened by the Whittier fire in Southern California in July, according to the White House.

Hope Holets: Ryan Holets, a policeman, and his wife adopted baby Hope from a homeless mother with an opioid addiction.

Trump said, “We have gone forward with a clear vision and a righteous mission — to make America great again for all Americans.”

  • How do the Democrats respond? No, we don’t want the African American welder to live in a great America? No, we want more young women killed by “animals?” No, we want kids to hate the flag and this country?

Last night the optics killed Democrats’ hopes and dreams for 2018. When it comes to the media President Trump is a G.O.A.T. Greatest of all time!

Trump showed America last night that Americans aren’t about hate – they are about hope. They are about greatness.  It’s the optics, stupid! Oh, and the economy doesn’t hurt.

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